Exhibitions offer a rapid way to penetrate market segments. Exhibitors can give out branded company promotional gifts and literature to all those who visit their stand. This establishes a memorable face to face experience with customers that can never go away. Exhibitions offer a two-way communication platform which is not possible with direct media advertising channels. Exhibition can be used to analyse brand perceptions, activities of competitors, handle customer feedback, carry out research, and examine recent market trends. Is your target audience even aware of your brand? If the answer is “No”then you need to increase your brand awareness through some of the excellent opportunities this event presents.